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The San Bernardino Convention & Visitors Bureau (SBCVB), a non-profit California corporation, conceived the Route 66 Rendezvous in 1990 and remains the owner and sole producer of the event. The Bureau, the official destination sales and marketing representative of the City of San Bernardino, owns the Route 66 Rendezvous name and registered trademark.
Unlike many other special events and car shows, the Stater Bros. Route 66 Rendezvous, is not designed as a fund raising activity, but rather is an economic development project. The Bureau’s primary objective is to create a significant economic impact in the San Bernardino region through tourism by creating and producing innovative special events, like the Rendezvous.
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